Andrew Challier, Brand Performance Expert.

Based in the Ebiquity offices in London, Andrew leads the Marketing Effectiveness team for Ireland. With a pedigree encompassing both client-side and consultancy experience, within the UK and overseas, Andrew has worked for Ebiquity for 7 years, having headed its Effectiveness capability for a large part of this time.

Prior to this, he held Marketing and Trading Director level positions at Marks & Spencer before moving to Verdict Research and then Ninah Consulting (part of ZenithOptimedia). With his strong commercial as well as marketing background, Andrew therefore brings a results-orientated perspective to the challenge of improving marketing effectiveness.

A contributor of articles and insight to the marketing press, as well as a frequent subject matter speaker, he is an alumnus of London Business School.