Media Auditing & Benchmarking
We enable businesses to measure the cost-efficiency of their agencies’ media buying, and assess the quality of their planning and execution both, offline and online. We are the only media audit company in Ireland that has access to all relevant media research tools available.
To complement this, we have a cost database covering all major media that is second to none. This means that we deliver outputs that have real depth and quality. As a result, our clients can hold their agencies to account – often with a direct saving – and drive future planning and buying based on independent, data-driven insights.
Five key questions we answer for our clients
How can I tell whether my media agency is delivering what it said it would?
How can I evaluate their performance?
Where can we save money without losing effectiveness?
Is my agency’s buying performance at least equitable to my media spend?
Is our digital activity really achieving the results we want?
“We’ve worked with Ebiquity Marsh since 2006. In addition to evaluating, benchmarking and monitoring our media investments in a rigorous and concise manner, they have added great value, not only through their identification and clear explanation of the key media issues facing us, but by offering solutions, which continually help us drive further efficiencies.” Eddie Banville, Head of Marketing, National Lottery
“FLE Marsh are real experts in their field of auditing and consulting, working very collaboratively with our media agency and also internal brand teams” Sharon Walsh, Marketing Director, Heineken Ireland
“They consistently provide penetrating insight into an ever changing marketplace and have an unwavering commitment to find new ways for us to maximise our performance on limited resources” Gavin O’Doherty, Marketing Director, Irish Distillers Pernod Ricard