Media Auditing & Benchmarking
We enable businesses to measure the cost-efficiency of their agencies’ media buying, and assess the quality of their planning and execution both, offline and online. We are the only media audit company in Ireland that has access to all relevant media research tools available.
To complement this, we have a cost database covering all major media that is second to none. This means that we deliver outputs that have real depth and quality. As a result, our clients can hold their agencies to account – often with a direct saving – and drive future planning and buying based on independent, data-driven insights.
Five key questions we answer for our clients
How can I tell whether my media agency is delivering what it said it would?
How can I evaluate their performance?
Where can we save money without losing effectiveness?
Is my agency’s buying performance at least equitable to my media spend?
Is our digital activity really achieving the results we want?
